Customers sometimes ask me how I pick new lines and styles of clothing for the store. The first thing to look for is a collection of clothing that catches the eye and has a unique quality. I establish that the price point works for my base of customers.
Then I apply the 3 F's: fabric, fit and finish.
- The fabric should feel wonderful to the touch and easy to care for by being either hand or machine washable.
- I ask the salesperson to put the garment on so I can see if the fit will be complimentary to most body types.
- The garment must be finished well including matching seams and straight hems as well as general craftsmanship.
If all these elements come together, I am confident the line will do well at the store and customers will love it.