Meet the “Jeans Whisperer”, Jan FormanJan in doorway to The Jeans Whisperer store,

“The first time I was called ‘The Jeans Whisperer,’ I was working with a client who swore up and down that her body just wasn’t made for jeans—until I handed her the perfect pair,” said Jan Forman, founder of The Jeans Whisperer. “From that point on, I knew I wanted to recreate that feeling—when you know a piece of clothing brings out your favorite parts of yourself—as much as I could for as many women as possible.”

Jan, a long-time resident of Fairfax County, first launched her fashion career with trunk shows. Having a keen eye (and a growing fanbase) for her ability to find clothing that fits, wears, and functions well, she opened The Jeans Whisperer in 2011.

“There are few things I love more than helping women curate a closet full of clothes they can’t wait to wear,” says Jan. “It really is as simple as finding a pair of great-fitting jeans. From there, you can create a look for nearly any occasion—all it takes are the right tops and accessories. Once you have those, a positive, confident attitude comes naturally. I love that I get to help women experience that.”

Click here to get directions to the store or schedule a personal fitting with Jan.



The Jeans Whisperer offers women a flattering selection of intelligently versatile, fun to wear, and fairly priced clothing from size 0 to 18. We carry an ever-expanding selection of denim brands—including Silver brand, Liverpool, Grace in LA, Level 99, Miss Me and NYDJ—as well as a unique selection of dresses, tops, jackets, and accessories from a variety of local and national designers, including Deborah Viereck, Veronica M, Muche et Muchette, Aratta and many more. Our boots and shoes collections represent Laredo, Dan Post, Old Gringo, and Charleston Shoe Company.

Originally located in historic Leesburg, we moved in October 2018 to One Loudoun, making your next favorite pair of jeans, top, or dress that much easier to find. We even host the occasional on-site event so you never have to travel very far to look your best.

For the latest events, fashion tips, and lookbooks, follow us on Facebook and Instagram!

“I think women put swimsuit shopping and jeans shopping in the same category--no two clothing items draw such scrutiny in the dressing room. And that’s exactly why I’m committed to helping my customers find jeans that look good, feel good, and fit well. I carry several brands—most of which are under $100—so that I can help customers of every size and shape find a brilliant fit.”

Jan Forman, Founder


  • Monday: 11am - 5pm
  • Tuesday: 11am - 5pm
  • Wednesday: 11am - 5pm
  • Thursday: 11am - 6pm
  • Friday: 11am - 6pm
  • Saturday: 11am - 5pm
  • Sunday: 12pm - 4pm


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